Serving People Is In Our Corporate DNA
No one in America has created a concept like This Is It!
Belief Brands, the developer of This Is It!, will provide you with:
- Proven family recipes passed down from the founder’s parents Shelley and Lillian Anthony, as well as those created by Shelley “Butch” Anthony III and his sons. Click here to learn more about our background.
- Systems to help you to run your business, improve productivity and increase sales.
- Extensive training in our Atlanta restaurants so that you can understand our beliefs, our philosophy and our methods for helping you to run a successful franchise.
- Ongoing operational support from an experienced team of restaurant operators.
- Marketing programs that will help you to keep the brand fresh for the staff and the guest.
- We give back to the communities we serve.
- We are passionate about our menu.
- Customer knowledge – we will help you to target the right customers who love our Southern comfort food!
- Our Belief Brands Franchise Support Center will always be willing and ready to answer your questions.
- We have your back and will respect your territory!
We believe that success breeds success.
- This is where our friends want to come for lunch, dinner, special occasions and more.
- This is where they celebrate the good times and forget their bad days.
- This is where, no matter how great we think we are, we cant take the credit.
- This is where we have a passion for the food, humility for the success and respect for our partners and employees.
This is It! Southern Homestyle Cooking
“May God richly bless you and your family is my prayer.” - Shelley “Butch” Anthony, III