How much does it cost to open a This Is It! restaurant?
The investment necessary to begin operation of a This Is It! franchise ranges from $450,000 – $800,000 for building and equipment. This does not include the cost of the land.
What are the real estate requirements?
Ideally, a leased end-cap retail space of approximately 3,500 square feet proximate to a regional retail concentration. The site must have high visibility and easy ingress and egress. Belief Brands will assist in the location of the restaurants.
What are the Franchise Fees and Royalties?
The franchise fee is $35,000 per location. Our ongoing Royalty Fee is five percent. The franchise fee secures your right to own and operate a This Is It!. The ongoing royalty grants you the right to use the This Is It! name, trademarks, recipes, decor, training, procedures, etc. There is a required four percent of sales per month dedicated to local store and cooperative marketing. There is also a National Advertising Fund contribution of 1 percent that may be required that promotes the This Is It! brand.
What are the financial requirements to become a franchisee?
Belief Brands requires candidates desiring to open one restaurant to have a net worth of $1,000,000 with a minimum of $250,000 in liquid, unencumbered assets (like cash). The candidates must also be able to obtain financing to cover the total costs of opening a franchised location.
Belief Brands requires candidates desiring to develop multiple locations under an Area Development agreement to have a net worth of $2,500,000 with a minimum of $1,000,000 in unencumbered assets. The developer candidates must also be able to obtain financing to cover the total costs of opening multiple locations.
If I don’t personally have sufficient financial resources can I partner with a group to finance the franchise?
Yes. Belief Brands requires a complete application package for each member of your potential franchise group.
Is Training provided for the operation of a This Is It! Restaurant?
Yes. In fact, it is our goal as a franchisor to provide “Above and Beyond” service and training to our franchise and development partners. Our franchisees will have complete access to our systems and more than 200 years of combined barbecue and restaurant experience.
What is the required training and where will it take place?
The required training process is between six and eight weeks in one of our affiliated company training restaurants. We provide a comprehensive training program that focuses on all aspects of our business. A minimum of two people from each approved franchise location must complete the full This Is It! training program.
I am interested in learning more. What are my next steps?
Just click over to the Interest Page.